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VSiN and Binnie Media launch 24/7 sports betting radio

VSiN hopes to continue the expansion of its audio distribution footprint. 

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Vegas Stats and Information Network (VSiN) is launching a new 24-hour sports radio format in New Hampshire.

VSiN is launching the channel alongside Binnie Media, New Hampshire's largest locally owned media company. 

This new 24/7 sports betting format will deliver news and analysis from some of the industry’s most knowledgeable sports betting experts and bookmakers; to inform and entertain the growing number of people betting on sports. In addition to this channel, VSiN’s Brent Musburger’s Action Updates are set to air twice each weekday on eight sister stations. 

Last year, VSiN announced a deal with Hubbard Radio Seattle to bring sports betting content to listeners and followers of the radio station.

Brian Musburger, Founder and CEO at VSiN, said: “We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions.

“New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalising, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day.

"We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”

Heath Cole, VP of Programming at Binnie Media, said: "Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN. Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station."

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