Following the establishment of the Bplay site by the Boldt Group in the province, Gaming Innovation Group (GiG) has announced that its platform is now operational in Mendoza, Argentina.
In addition to the current provinces of Buenos Aires, Santa Fe, Entre Ros and the City of Buenos Aires, Bplay is now introducing a fifth additional jurisdiction throughout Argentina.
The launch is expected to strengthen the relationship between the two businesses, with GiG establishing its position as the Boldt Group's preferred online technology partner.
Further, it is also anticipated that the sportsbook would be introduced in Mendoza in Q3, in addition to the platform as a result of the growing connection.
David Bonnefous Saavedra, Commercial Director at GiG, said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams.
“We’ve positioned ourselves to be able to support our partners' growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations but exceed them.”
José del Pino, Business Unit Manager of Grupo Boldt, said: “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products but also improving user satisfaction.”
Meanwhile, GiG announced its all-time-high revenue in May after reporting Q1 sales of €28.4m ($31.4m), a 49% year-over-year gain.
