Coral partner with Playtech for website re-launch

Coral Group have re-launched their sports betting website on the platform of providers Playtech.

The new Coral.co.uk site concludes the operator’s migration to Playtech’s software following a deal in 2011, with Gala Casino and Gala Bingo having already made the switch.

As well as a sportsbook, the new Coral website also offers Playtech’s casino, bingo and poker products, while Playtech subsidiary Mobenga are to deliver the site’s mobile offering.

Gala Coral are also employing Playtech’s IMS (Information Management Solution) as their sole central management system and the portal to control the user interface and real time communication with players.

A one-wallet solution will also make it easier for Gala Coral to maximise cross-selling opportunities between products and channels.

Gala Coral Group CEO Carl Leaver said: “Having a single wallet will enable us to be more effective at growing our customers’ loyalty and increasing cross-sell.

“Additionally, with this modern, flexible technology, we will be able to continue developing our offering in line with our customers’ needs in a dynamic, low cost way.”

Shay Segev, Playtech COO, added: “Gala Coral Group’s distinguished brands further strengthen our position as the leading software provider in the industry, and this partnership has been a strong indication of businesses’ growing desire to centralise their products, services, and operations under one platform to increase brand loyalty.

“I am confident Coral will leverage the synergies between the IMS as the central management system, Videobet as the technology provider for land-based gaming machines and Geneity as the sports betting platform in Coral betting shops.”