This partnership is significant in the context of increasing regulatory oversight in the gaming industry. Rightlander's website monitoring technology will oversee Boylesports' digital advertising content to ensure strict compliance with UK advertising regulations.
Boylesports recognises the importance of a comprehensive approach to monitoring its online advertising efforts, especially in a regulatory environment facing heightened scrutiny.
Dimitrios Armadoros, Head of Performance Marketing at Boylesports, stated: "We find that Rightlander's offering aligns closely with our specific needs and expectations and will equip us with the tools we need to navigate this complex regulatory landscape effectively."
One of the key factors that influenced Boylesports' decision to partner with Rightlander is the platform's user-friendly design. Rightlander provides reporting features, enabling Boylesports to manage compliance data.
Moreover, the platform offers a dashboard and online interface, allowing for real-time results and agile decision-making.
Jonathan Elkin, Sales Director at Rightlander, expressed his delight about the partnership, stating, "We are delighted to partner with an industry leader like Boylesports. This partnership not only validates the effectiveness of our platform but also underscores our commitment to helping brands maintain the highest levels of advertising compliance."
