The Racing Post today announced it would be launching a brand new horseracing betting show, which will be sponsored by William Hill and called ‘The Morning Post.’
The first show is set to air live this Saturday on the Racing Post YouTube channel and William Hill’s social and sportsbook channels, previewing the upcoming weekend’s action at Doncaster, Newbury and Cheltenhem.
It has been described as an interactive show, whereby people will be able to ask questions to the panel through social media platforms as well as through the YouTube channel itself as the show is happening, which can be answered as the show is happening.
Each episode will be about an hour long and act as a preview show for the key races taking place on that weekend and is set to be hosted by Dave Orton, who will be joined by names such as Barry Geraghty, Leonna Mayor and Sam Twiston-Davies, while the likes of Tom Segal, Paul Kealy, Keith Melrose, Graeme Rodway and Robbie Wilders will provide tips and insights.
Director of Horseracing at William Hill, Simon Kew, spoke about the partnership: “We are thrilled to partner with the Racing Post on this brand new show. We know how far and wide the Racing Post’s reach goes and look forward to combining our expert talent with theirs to provide viewers with detailed analysis, offers and promotions that they simply won’t be able to find elsewhere,”
“This combined with the interaction that the show will feature will lead to a great viewing experience for everyone.”
Head of media sales for Spotlight Sports Group, parent company of the Racing Post, Damian Mears, added: “We are extremely pleased to have partnered with William Hill for the inaugural launch of The Morning Post.
“We expect this to be our flagship Saturday betting show aimed at the weekend’s racing and partnering with a brand like William Hill is exactly what we were hoping for.
“The expert panels will provide our audience with an engaging and informative experience each week and I look forward to working closely with William Hill to make the show the best it can be.”
