DerbyWheel, a Professional Keirin concept, has partnered with Sportradar in a multi-year deal to safeguard the competitions.
With the debut season launching in 2024, DerbyWheel will bring the Keirin sport to an international audience.
As one of five sports that are currently legal to bet on in Japan, Keirin is a well-established cycling sport that DerbyWheel will operate as an international league.
Live feeds of the races will be provided to media companies and data to sports betting companies.
James Pope, CEO of DerbyWheel said: “Sportradar has the credentials at operating the best-in-class range of solutions for sports, media and betting industries and so we are incredibly proud to be partnering with them.
“Operating at a gold standard level from the get-go is of huge importance to us.
“Our partnership with Sportradar shows our commitment to integrity and ensuring DerbyWheel events will deliver high-quality sport at the pinnacle of fair play.”
Sportradar will handle the sport's integrity of the events, protecting the sport from match-fixing, doping and other fraudulent activities.
As part of this, Sportradar will deploy its Universal Fraud Detection System (UFDS).
Andreas Krannich, Sportradar EVP Integrity Services, said: “As the new global Keirin Racing event, Derby Wheel sets high standards from the outset and shows that they are firmly dedicated to providing clean and fair sport to its fans.
“The formation of this partnership puts robust measures in place to mitigate any integrity threats that may arise.
“At Sportradar, we are fully committed to assisting our partner’s integrity operations and look forward to supporting DerbyWheel over the coming years.”
In other company news, Sportradar expanded its partnership with BetMGM to provide the operator with its NBA optical tracking data.
