1/ST Content adds Moroccan racing to its portfolio

To expand its portfolio to include more international meets alongside its North American roster, 1/ST Content has signed a deal for the Morocco International Meeting.

Moroccan horseracing
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1/ST Content has added races from Morroco to its schedule.

The North American horseracing content provider has been awarded international distribution rights for the Morocco International Meeting (MIM), meaning that it can deliver the international meet to its customers.

The MIM will enter its ninth year this season, with the opening festival this weekend covering international races.

The one-year deal will have the option to be extended to cover additional years, races and fixed-odds formats.

A spokesperson for Société Royale d'Encouragement du Cheval (SOREC), said: “We are glad to announce our partnership with 1/ST Content, a collaboration that underscores our commitment to elevating Moroccan horse races on the global stage, which will enhance our ability to attract international participants for our prestigious races.

“The data and wagering technology from 1/ST Content, along with broadcast and video streaming rights, make them the most suited provider for betting formats via their EasyGate integration, thus contributing to growth in the international racing sector.”

1/ST Content already covers several international meets, including Hipódromo de San Isidro in Buenos Aires and Hipódromo da Gávea in Rio de Janeiro.

Simon Fraser, 1/ST Content SVP International, said: “We’re delighted to announce to our growing group of worldwide partners that we’ve secured the distribution rights for this jewel in the emerging Moroccan horse racing scene.

“Our friends at SOREC have pulled together the best resources to organise this event in accordance with the highest equine-welfare standards, as MIM continues its mission to bolster awareness of Moroccan horse racing on the world stage.

“The racing data and broadcast media are all set from the usual sources, with a simple integration available via our market-leading EasyGate API.”

This isn't the only business move from the provider though, as 1/ST Content recently announced a long-term partnership with Tapcorp for North American horserace betting.

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