NBA, MLB and NHL release responsible betting initiative with support from operators

The "Never Know What's Next" educational ad aims to remind bettors that the act of sports wagering should be for entertainment only.

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The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) have released a responsible gaming campaign.

By using footage from the three leagues, the "Never Know What's Next" campaign highlights just how unpredictable the sports can be and how nothing is guaranteed in sports betting.

This is to support the notion that sports betting should be for educational purposes only and that wagers will not necessarily lead to wins.

Scott Kaufman-Ross, NBA SVP Head of Gaming & New Business Ventures, said: "Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the US.”

The campaign has received support from several major sports betting operators, including DraftKings, Fanatics Sportsbook, FanDuel and Penn Entertainment.

Casey Brett, MLB SVP, Business Development, said: "We're incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners.

"It's paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager."

The campaign will direct fans to the National Council on Problem Gambling's website, where they can find additional resources.

Keith Wachtel, NHL Chief Business Officer, said: "This campaign continues our ongoing commitment to educating fans about the importance of responsible betting.

"With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic."

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