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Kindred announces partnership with Games Global

Players at Kindred platforms will be able to access a library of live titles from Games Global subsidiary OnAir Entertainment, including modern game show experiences.

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Kindred has partnered with Games Global.

As an iGaming content supplier, Games Global has a proprietary catalogue of over 3,000 games and has partnered with 50 studios.

Kindred will integrate the OnAir Entertainment library of games into its platforms, which will include a range of live casino and game show titles.

Julie Allison, Games Global Chief Revenue Officer, said: “Partnering with Kindred Group underscores Games Global’s dedication to advancing live gaming collaboratively.

“Together, we are crafting an experience that not only delights players but also sets a new standard for industry collaboration and support."

Players will be able to access traditional live casino games, such as blackjack and roulette, as well as more modern concepts like Travel Fever.

Gareth Jennings, Kindred Group Head of Casino, said: “We believe that this partnership with OnAir Entertainment will truly enhance the gaming landscape for Kindred Group and our customers.

“Gaining access to OnAir Entertainment’s unparalleled live casino game portfolio, brimming with innovative titles, marks a significant milestone in our pursuit of excellence.

“Our players can anticipate an elevated gaming experience.”

Kindred operates several brands, including 32Red, Unibet, Vlad Cazino and Casinohuone, although recently announced its exit from North America.

The company will join over 900 global brands that Games Global supplies content to, including NetBet Italy and most recently, Betsson Group.

This deal was also signed to integrate the OnAir Entertainment library of games onto its platform.


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