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Velvix expands reach in APAC through partnership with Max Fair Group

The agreement is part of Velvix's strategic move of introducing localised versions of its titles to the Asian market, including games like BaoBao King, House of Happiness, Blooming Penzai and more.

Velvix Enters APAC Agreement with Max Fair Group
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Slot manufacturer Velvix has inked an agreement with Max Fair Group (Max Fair), a gaming technology firm headquartered in The Philippines and operating across Asia and Latin America.

The newly forged partnership aims to enable Max Fair to manage the distribution of Velvix's slot game products within The Philippines.

Velvix plans to offer both linked and standalone products, with Max Fair overseeing the product introduction, distribution and management in The Philippines.

Velvix GM, Cyrus San, said: “We are excited to begin a new partnership with the team at Max Fair. They bring expertise in various Asian gaming markets, including a focus on EGM products. Their relationships with operators and understanding of the market regulations make them an obvious partner for us in The Philippines.” 

While the initial launch concentrates on integrated resorts in The Philippines, Velvix outlines its intentions to expand into other markets, such as Vietnam, in the near future. 

This recent partnership follows Velvix's collaboration with OddsWorks, which facilitated the deployment of its slot games in online platforms, primarily focusing on North American markets. The Velvix-OddsWorks partnership introduced six games, including the debut title Forgotten Treasures, targeting regions like New Jersey, Pennsylvania, West Virginia, Connecticut and Quebec, with plans for expansion into Ontario, Mexico and Columbia.

Velvix's association with Jade Gaming marked its entry into the Asian market, with a specific focus on The Philippines and Vietnam. The company has also introduced slot machine games, West Wanted and Battle Mania at the Chicken Ranch Casino in California.


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