Smarkets has secured an agreement that will see PandaScore provide the betting exchange with its betting products.
Through this deal, Smarkets will integrate PandaScore’s odds feed, which covers hundreds of pre-match markets across thousands of events, such as League of Legends and Counter-Strike.
This feed includes PandaScore’s range of player markets, bet builder and microbetting products, while Smarkets can also access 24/7 trading support, as well as post-match detailed odds analysis.
PandaScore Senior Sales Manager, Dasha Kirilishina, said: “It’s great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments.
“The esports betting market is big and it’s only getting bigger. Forward-thinking operators such as Smarkets can use our solutions and products to engage players now and to form a deep, genuine connection that leads to long-term loyalty before their rivals get in on the action.
“This is a great partnership for us, adding yet another big name from the world of sports to our impressive roster of customers.”
Smarkets Head of Technical Compliance, Ryan Caruana, added: “Esports betting requires a different approach to standard sports betting, and in PandaScore we have a partner that lives and breathes esports. Its data and odds feed are the best in the business, and its suite of betting tools is in a class of its own.
“This partnership allows us to offer esports in an authentic, meaningful way, and we look forward to engaging new bettors while also providing significant added value to those that are already wagering with Smarkets.”
Meanwhile, back in September, PandaScore partnered with STS in Poland.
