The initiatives include new support tools, youth education programs, enhanced training for team members and collaboration with community partners to amplify their impact.
As part of these efforts, Hard Rock and Seminole Gaming became the first hospitality brands to globally implement the Twentyfour-Seven QR code sticker. Developed by survivors at Twentyfour-Seven, this sticker provides critical information and support to victims while acting as a deterrent to traffickers.
Implemented across 44 hotels and casinos in 13 countries, this QR code has already led to multiple law enforcement investigations.
On top of this, Hard Rock and Seminole Gaming expanded their youth education program and introduced the Hard Rock Social Identity Quest (SIQ) in Mexico to help combat online luring risks. In the US, the SIQ program has already been adopted by 60,000 teachers and reached 1.2 million high school students.
Within the world of gaming, Hard Rock also launched its “Change for Change” program. Running throughout January, the scheme invites casino guests to donate change from redeemed gaming vouchers to combat human trafficking. Funds raised will benefit community partners PACT and Twentyfour-Seven.
Finally, In collaboration with the American Gaming Association (AGA), Hard Rock and Seminole Gaming established new training procedures within the gaming industry. Thanks to these efforts, the AGA's Anti-Human Trafficking Task Force developed a free, industry-specific training that incorporated trauma-informed care and contributions from survivors.
Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, commented: "We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking."
