In preparation for the BNP Paribas Open, slated for 3-17 March 2024, at the Indian Wells Tennis Garden, the tournament organisers have named Spotlight 29 Casino as the Official Casino Partner for the event.
As part of this deal, Spotlight 29 Casino will distribute free, personal earpiece radios to attendees, facilitating access to live play-by-play analysis and commentary from Tennis Channel throughout the tournament. The radio distribution is scheduled to commence on 6 March, on a first-come, first-served basis at the Spotlight 29 activation booth.
Philippe Dore, BNP Paribas Open CMO, stated: “We are thrilled to welcome Spotlight 29 Casino to our roster of esteemed partners and look forward to working together to create an unforgettable experience for our fans in Tennis Paradise this March.
"BNP Paribas Open Radio is one of our most popular fan amenities and we couldn’t be more excited to partner with Spotlight 29 to bring back this offering for the 2024 event.”
Beyond its role as a radio program partner, Spotlight 29 Casino will also have a physical presence at the Indian Wells Tennis Garden during the tournament. This includes an activation booth in the Sponsor Village and enhanced hospitality offerings for the event's 1,200-plus volunteers.
Chairman Darrell Mike of the Twenty-Nine Palms Band of Mission Indians, the overseeing entity of Spotlight 29 Casino, added: “Tennis is part of the lifeblood of the region and the BNP Paribas Open is a special time for our community to gather and celebrate the best of this international sport. We are excited about offering attendees access to the play-by-plays of the matches, making the excitement of the tournament even more exhilarating.”
Spotlight 29 Casino, operated by the Twenty-Nine Palms Band of Mission Indians, has previously engaged in strategic partnerships beyond its gaming operations.
In September 2023, the tribe signed a deal with Oracle Fusion Cloud Applications to streamline business operations across their casinos. The Oracle system integrates accounting, HR and supply chain data into a unified platform.
