GeoComply Super Bowl data shows 22.3% increase in geolocation checks

There were 8.5 million active accounts throughout the Super Bowl weekend. 

Super Bowl
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GeoComply has released stats on the weekend’s Super Bowl action between the Kansas City Chiefs and the San Francisco 49ers. 

The data was analysed across 28 US states, Washington DC and Puerto Rico, looking at some of the key betting trends from the weekend, indicating growth across many areas. 

Across the weekend, GeoComply saw a total of 8.5 million active accounts across all states where online sports betting is legal, a 15% increase compared with last year’s Super Bowl; in the two weeks leading up to the match, 1.77 million new users signed up for legal online sports betting accounts. 

GeoComply also announced a 22.3% increase in geolocation checks throughout the Super Bowl weekend, with online betting growing substantially in the US since last year; there was also a 28% increase in new sportsbook accounts across the 2023/24 NFL season when compared with last year’s edition. 

GeoComply CEO and Co-Founder Anna Sainsbury said: “The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas, and the record-breaking results we saw did not disappoint. We are proud to help foster the growth of a regulated industry that puts accountability, security and player protection at the forefront. 

“Compliance drives our mission, and with that commitment, we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses. Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalised.”    

In other news related to the Super Bowl, a Las Vegas wedding chapel offered free weddings for couples named Taylor and Travis on Super Bowl Sunday. 

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