Krikya, a sportsbook focused on Bangladesh, has announced a new partnership with renowned cricketer Jason Roy, naming him as its latest brand ambassador.
The company has a Curaçao licence and is based in Bangladesh. Sports betting, however, is not currently legal in Bangladesh. While typically a brand’s licence should allow you to click through to the regulator’s website, this is not the case for Krikya, and the legal status of the website therefore cannot currently be verified.
Regardless, Roy – recognised as one of England's finest players in white-ball cricket – will aim to play a crucial role in Krikya's promotional activities. The cricket star will feature prominently in marketing campaigns and engage in various social media giveaways throughout the partnership.
Roy has been a pivotal part of England's most successful short-form cricket teams, contributing to historic moments such as the nation's highest One Day International (ODI) partnership of 256 with Alex Hales against Sri Lanka in 2016.
Another key moment for Roy came in 2019 when he played a huge role in England's campaign, scoring a century and four fifties in the Cricket World Cup.
The cricketer's international experience also extends to the Indian Premier League (IPL), where he has played for the Delhi Capitals, Gujarat Lions, Sunrisers Hyderabad and Kolkata Knight Riders.
With regard to the partnership, Jason Roy himself stated: “I’m delighted to announce that I have partnered with Krikya, which is one of the most exciting sportsbooks in Bangladesh. I’m looking forward to working with them to help amplify their marketing campaigns in Bangladesh.”
