Betfred USA aims to solidify its commitment to integrity and regulatory compliance through a partnership with US Integrity, a move designed to leverage monitoring software and tools to improve in these areas.
A key component of this partnership is the utilisation of ProhiBet, a technology designed to ensure the compliance of student-athletes, coaches and administrative staff with the intricate state regulations governing sports betting activities.
Kresimir Spajic, CEO of Betfred USA, stated: “Through our renewed partnership with US Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance by providing a secure and transparent system that aligns seamlessly with the regulatory framework surrounding sports betting.”
Matt Heap, Managing Director of ProhiBet, added: “We are thrilled to partner with Betfred - the combination of ProhiBet's state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors.”
Betfred's collaboration with US Integrity and ProhiBet reflects a comprehensive approach to legal sports betting and tackling prohibited bettors.
ProhiBet has previously partnered with other large companies to offer similar services. In 2023, for example, ProhiBet collaborated with the UFC to clamp down on fighters and staff from betting.
The UFC is also partnered with US Integrity, which serves as the official betting integrity service for all UFC events, including the Dana White Contender series.
