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Digitain provides sportsbook services to King.rs

Digitain signs deal to provide sports betting platform with various features to Serbian operator King.rs.

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Digitain has finalised an agreement with Serbian operator King.rs to supply its turnkey sportsbook solution.

The Digitain product comprises a sportsbook equipped with various features, including various sports markets, real-time event coverage, pre-match events and diverse betting markets.

Additionally, the solution encompasses enterprise tools for mobile, desktop and retail channels, along with virtual sports offerings aimed at providing an immersive betting experience.

Ani Mkrtchyan, Digitain CSO, said: We are delighted to sign this commercial agreement with King.rs and welcome them to the Digitain business. Digitain continues to lead the way in iGaming and Sportsbook innovation and King.rs shall not only have access to our propriety and award-winning sportsbook but features such as Autobet, Betbuilder, Sports Jackpots, Instant Cashback, Push Notifications and a social feature called Sportchat to drive player engagement and revenue growth.”

Dragan Djordjevic, King.rs Operation Director, added: "Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions. We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process. We look forward to Digitain's solution to elevate and amplify our brand positioning across our operational B2C markets."

Earlier this year, Digitain partnered with Bragg Gaming to integrate over 500 games into its iGaming platforms.

For King.rs, the partnership with Digitain represents an opportunity to enhance its sports betting offerings and attempt to strengthen its presence in the Serbian market.

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