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LeoVegas to enter Danish market after granting of licence

By Tom Lewis
Mobile gaming group LeoVegas has been granted a licence to operate in the Danish market.

The operator anticipates the launch of its dot.dk site in the autumn, having established a local team with “extensive experience in digital marketing and the Danish gaming market”.

Gustaf Hagman, Group CEO and co-founder of LeoVegas, said: “LeoVegas’ expansion continues, and it is gratifying to see how we grow in new markets.

“Our strategy to enter regulated markets or markets that are facing regulation seems like a winning concept.

“I am convinced that our market-leading mobile gaming product, data-driven marketing approach and a strong, local team will help ensure a successful launch in Denmark, where no one has yet taken the mobile position.”

LeoVegas can take confidence from the strong recent performance of the Danish regulated market, with gross gaming revenue for the second quarter of 2016 rising by 15% compared to the same period in 2015, to DKK935m.

The operator adds its name to the 27 operators licensed in the country, with the Danish regulator confirming in its Q2 report that 16 licenses for betting and 25 licenses to operate online casinos were held in the country as of August 2016.

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