Operator bet365 makes '1/st' move on launching ADW technology in US horseracing

The software from 1/st Technology will give US horseracing bettorsaccess to a range of additional statistics when they place their bets with bet365.

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Operator bet365 has partnered with 1/st Technology to launch its Advance Deposit Wagering (ADW) option in the US.

The partnership will facilitate bet365 to offer the ADW option on horseracing markets through 1/st Bet and will be available on both desktop and mobile platforms.

1/st Technology’s ADW platform, 1/st Bet, uses AI-assisted tools to analyse the current horseracing market as players deposit funds into their accounts.

ADW is the practice of funding an account before the bets are placed, with the main difference between this and traditional betting being the access to additional statistics for ADW users.

These can include past performances, results and Artificial Intelligence Algorithms that can recommend selections for the player.

Keith Johnson, 1/st Technology CRO said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST Bet to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”

The deal will also cover a range of other products from 1/st Technology, including Xpressbet, Monarch Content Management and AmTote.

A spokesperson for bet365 said: “We’re delighted to partner with 1/st Technology in a milestone announcement for bet365.

“The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”

1/st Bet is the official betting app of several horseracing events, including Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the Preakness Stakes, the Pegasus World Cup Championship Invitational Series and the California Crown.

The ADW function isn't the only way that bet365 has enhanced its product for the US horseracing market though. 

Recently, bet365 signed a deal with SIS to bring fixed-odds horserace betting to a licensed platform in the US for the first time. 

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