Sportradar and Oddin.gg enter into partnership

The global gaming livestreaming market is estimated to grow to €1.41bn ($1.52bn) by 2025. 

strategic partnership
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Sportradar has agreed a multi-year strategic partnership with Oddin.gg. 

This deal will see audiovisual streaming of Oddin’s esports content offered to Sportradar’s betting operator clients around the world. 

Within Sportradar’s global network, there are 900+ betting clients, who will now have access to a larger variety of livestreamed esports events for their customers. 

Through this partnership, a number of esports competitions are featured, such as PGL Copenhagen Major 2024, Dacha DOTA2 Qualifiers and Main Events, Dacha Counter Strike 2 Qualifiers and Main Events, and Tipsport MCR 2024. 

Sportradar SVP Fan Engagement Patrick Mostboeck said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting.  

“Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.” 

Oddin CEO and Co-Founder Vlastimil Venclik added: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution.  

“This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights.  

“This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.” 

In other recent company news, Sportradar reported its financial results for the fourth quarter of 2023, highlighting a 22% increase in its revenue. 

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