Sky Betting & Gaming revenues rise 51%; eyes now on international growth

UK online bookmaker Sky Betting & Gaming (SB&G) has achieved consistent growth across all divisions, according to its published full year results for year ending 30 June 2016.

The financial report highlighted that revenues hit £373 million in 2016, a 51% increase from £247.5m in 2015.

Growth was led by the Sky Bet sports-betting division, where revenues rose 64% to £214m, up from £130m 2015. SB&G revenue was also bolstered by a 36% i-gaming increase to £159.5m.

SB&G attracted 31% more customers than last year, and is now serving 1.95 million players. To manage the influx of business, the operator has also expanded its staff to 818.

Following UK growth, SB&G has announced that it is pursuing international expansions, which began with the launching of Sky Bet’s “Super 6” product in Italy this August.

On publishing the financial results, Sky Bet CEO Richard Flint commented: “2015/16 has been another excellent year for the business and we are pleased to have delivered this strong performance despite some unprecedented pay-outs including an extremely generous Cheltenham Festival offer and a pay-out of around £5m on Leicester City winning the Premier League.

“We have continued to invest in both our technology and mobile platforms from our base in Yorkshire and our Super 6 product has successfully launched in Italy since the period end. Our strong momentum has continued into the current financial year and we are excited about the opportunities ahead both in the UK and internationally.”