Sportradar extends partnership with CBA League in China
More than 550 games will be distributed through this deal.
Sportradar has announced an extension to its parternship with the Chinese Men’s Professional Basketball League (CBA League).
The aim of the collaboration is to help in broadening the global presence of the basketball league and to ensure integrity is maintained within Chinese basketball.
Sportradar’s network will distribute more than 550 games, including highlights and short form video, through both the regular and post-season. International broadcast and audio-visual distribution channels will be utilised in an effort to increase the viewership of the league across the world, and enhance fan engagement.
Services from Sportradar will continue to be used by the league to ensure there is integrity, through the use of technological solutions and products.
Senior Director CBA League Shirley Lv said: “We are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League, given the company’s extensive experience and recent track record.
“By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.”
Head of Sports Content and Partnerships, APAC and Head of Global Basketball, Sportradar, Ben Turner, added: “Sportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility.
“Basketball is one of only a few sports with significant global appeal, and Sportradar is committed to maximizing this potential for both the CBA League and our clients. Together, we will continue to unlock immense value through our content offering, fostering growth and engagements across diverse markets.”
At the end of March, Sportradar also agreed a multi-year strategic partnership with Oddin.gg, with audiovisual streaming of Oddin’s esports content offered to Sportradar’s betting operator clients around the world.
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