Gaming technology providers BetTech Gaming are to formally launch in Europe at this yearâ€™s ICE show.
The South African firm will demonstrate their flagship BetTech Sports product for the duration of the three-day ExCel event, which begins on Tuesday 5 February.
Their fully customisable solution is designed to give smaller sportsbook operators the functionality to compete with larger bookmakers.
Founded in August 2009, BetTechâ€™s existing clients include multi-national lottery organisations, blue chip casino groups, online bookmakers and online casinos.
BetTech general manager Anli KotzĂ© said: â€śAs a company we are focussed on the technology behind our products.
â€śNew to the marketplace, BetTech Sports is free from legacy issues and is a very competitive and cost effective one wallet platform for web and mobile sportsbook and casino operators.â€ť