Published

Initial Rewards unveil new software platform

Loya

InitialRewards
lty program specialists Initial Rewards have launched their proprietary Achievement-Based Rewards software platform.

Designed to improve player engagement and customer loyalty, the platform’s games for prizes and visual progression dynamic reward players in real time and incentivise recreational players to continue achieving.

The games and visual progression are fully customisable for operators, with promotions prizes and payout ratios built to the customer’s specifications, although they can also be purchased “off-the-shelf”.

The platform can be implemented in less than four weeks and has already been installed with several operators in Europe and North America.

Initial Rewards plan to release four new games per quarter throughout 2013.

Initial Rewards chief visionary officer Jon Reuben said: “We are proving that our Achievement-Based platform will change the way i-gaming operators view loyalty with the application of progressive challenges to simple promotions catered to both recreational players and VIPs.”
Premium+ Connections
Premium

1xBet Partners

 
 
Premium

Lynon

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

Revsharks

 
Premium

GammaStack

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
Premium

Imagine Live

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...