Catena Media buys Newcasinos.com

liate network Catena Media has today announced the purchase of casino review website Newcasinos.com, in a deal potentially worth an estimated €11.85m.

Newcasinos.com was launched in 2015 and provides consumers with reviews and ratings of online casinos around Europe and has established websites in the UK, Norway and Sweden.

It is the company’s second affiliate acquisition in May following the purchase of UK-based Online Media earlier this month, for £11.65m.

Under the terms of the deal Catena will purchase all the company’s assets for an upfront cash payment of €7.65m with a further €4.25m to be paid in performance related incentives, should the company reach required sales targets during the next 12 months.

The deal also stipulates payment of the upfront fee is required no later than the 15 July.

In an investor update Catena Media CEO Robert Andersson said: “With this acquisition we are acquiring another successful online casino affiliate to complement and strengthen our portfolio. The sellers have demonstrated a solid growth and an interesting content offering. This is fully in line with our strategy of partly growing through acquisitions and continuing our solid growth story.”