× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2017 AffiliateCon
NEWS 23 August 2017
Betway to sponsor eSports ESL Pro League
By Robert Simmons
Sportsbook operator Betway has announced the agreement of a deal to become the primary sponsor of the eSports ESL Pro League 2017.

The sixth season of the popular CS:GO league, which is due to get under way today sees fourteen teams from around Europe and the USA all fighting online for a $1m prize. Matches will be held three times a week on Tuesdays, Wednesdays and Thursdays culminating in the ESL Pro League finals, which will be held in Odense, Denmark from 8-10th December.

Under the terms of the sponsorship arrangement, Betway will give viewers of the ESL Pro League access to live odds in its broadcast, having utilised a similar offering at the ESL One Cologne tournament earlier this year. The company is a leading voice in eSports betting integrity having become a member of the eSports Integrity Coalition (ESIC) in 2016.

Anthony Werkman, Director of Marketing and Operations at Betway, said: “We are very excited for the next few months as some of the world’s best CS:GO players will battle it out for its biggest prize, the ESL Pro League, as well as the seven-figure prize pool.

“Our experience sponsoring ESL One Cologne was a huge success, and the feedback we received from our first-of-its-kind live odds feeds into the broadcast has inspired us to increase our involvement across tournaments and teams in the coming months and years.”

RELATED TAGS: Industry | eSports
DISCUSS THIS ARTICLE
IN-DEPTH 21 May 2018
#WeAllWantToPlay: Diversity in the gaming Sector
Micky Swindale, Partner at KPMG reflects on the lack of diversity in the gaming industry and what has spurred this growing trend. Using the past as a guide, Micky considers how the industry might redress the issue
READ MORE
PREMIUM CONNECTIONS