Odobo and Bet365 in HTML5 games deal

5 games development program and content marketplace Odobo have announced a partnership with online operators Bet365.

The deal will see Bet365 distribute a selection of new games which are produced by game development studios and individual producers using Odobo’s Game Development Kit (GDK).

Bet365 have already launched two new game titles since their Odobo integration: The Legend of Olympus and Baccpo.

Games produced using HTML5 are delivered via the player’s browser and are compatible with iOS, Android and Windows across desktop, tablet and mobile.

The Odobo Marketplace acts as a self-styled “B2B app store” for the online gaming industry, allowing operators to browse, license, configure and install new games content produced by participating developers.

Odobo founder and CEO Ashley Lang said: “This announcement is the culmination of many months of hard work from the teams at Odobo and Bet365. Together, we share a commitment to providing players with fresh and exciting content.”

Odobo say they are scheduling “multiple platform integrations” as they “actively establish” global distribution for real-money games content.