Genting UK to install Playtech management software for land-based casinos

Providers Playtech will be equipping operators Genting with a software system to manage their land-based casinos in the UK.

The Playtech Neon system, developed in collaboration with the firm’s subsidiary Intelligent Gaming, will manage customer data, cash desk operations, table gaming, incentive programmes and compliance across the Genting group.

Chris Dempsey, director of consulting for Intelligent Gaming, said the system provides a "unique solution for connecting Genting UK's operations to a central system with a range of HTML5 and iOS applications". He also noted the flexibility of the system, which has undergone "significant customisation to support and reinforce Genting's processes".

He said: "We are proud and excited to partner with the world's biggest gaming operator on a project that is so important to the modernisation of their business."

Genting UK operate 41 casinos across England and Scotland including VIP private members' clubs, one of which is found in Mayfair and "recognised as the world's oldest private members gaming club", as well as modern, purpose built premises.

Chris Ashworth, Genting UK IT director, said: "Playtech's Neon will enable us to centralise our systems and streamline many customer-facing business processes to improve our customer service and drive our business forward."

The system will be implemented during 2014 in time for the opening of Resorts World, Genting's under construction integrated resort, in Birmingham next year.

Emma Rumney

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