Bally announces Majestic Star deal

ider Bally Technologies is to supply its i-gaming platform to the Majestic Star Casino and Hotel in Indiana.

The casino will utilise the platform to supply its players with a range of free-play poker, slot and table game content, all of which will be provided by Bally or Bally’s content partners.

Bally Technologies SVP of business development and interactive John Connelly said: “Majestic Star will have the ability to conduct marketing, bonusing and data tracking with our i-gaming platform, enabling them to market to their players.”

Craig Ghelfi, Majestic Star Casino general manager, added: “This outstanding technology from Bally will help us continue providing our patrons with a great gaming experience, no matter if they are on property, at home or on the go.”