GVC to spend 0.2% GGR on responsible gambling measures

By Matthew Enderby

GVC has launched its new global responsible gambling campaign, in association with the Harvard Medical School’s Division on Addiction.

GVC’s Changing for the Bettor campaign pledges to double its commitment to research, education and treatment, doubling the current 0.1% of gross gaming revenue it spends to 0.2%.

Announcing the campaign, a statement from GVC said: "There is no one single bullet to solve this problem. It is a multi-faceted problem and, as such, there are many parts of the jigsaw that need to be tackled."

The operator says there are seven pillars to its responsible gambling strategy; understanding the scale of the problem, educating key stakeholders, promoting responsible attitudes, empowering customers, funding treatment, championing responsible product design and driving business changes.

The Division on Addiction Research Project, run by the Harvard Medical School, will help the operator understand the scale of the problem. GVC will invest $5m into the partnership over a five-year period and provide the project with anonymous player data across its range of brands.

The project will study patterns of normal internet gambling behaviour, behavioural markers of problem gambling and the effects of the expansion of gambling in new markets.


Share This Post


More News

Entain in talks to appoint Nygaard-Andersen as CEO

Entain, formerly known as GVC Holdings, is in advanced talks to appoint Jette Nygaard-Andersen as its next chief executive, as reported by Sky News. If the appointment goes...

This article originally appeared in the November/December edition of Gambling Insider magazine: Natalka Antoniuk, content writer at events company Quadrant2Design, discusses the hybrid twist that is making ICE 2021 possible.