efbet.jpg
efbet.jpg
efbet.jpg
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 16 May 2019

Mustard Digital Founder: Affiliates can do more to promote casino

By David Cook
 
Mustard Digital Founder Allan Turner believes affiliates should focus efforts on promoting unique features within online casino games.
 
Turner, formerly CMO of operator BGO Group, founded online gaming marketing agency Mustard Digital in January.
 
Turner was speaking on Thursday at AffiliateCon Sofia 2019, delivering a presentation on maximising revenue from players.
 
When asked by Gambling Insider how online casino affiliates can provide more engaging content on top of bonus offers and basic game details, Turner said: “It’s a real challenge. Games have set, unique features and I think there are some things affiliates don’t push as much as they could do.
 
“There are a lot of risk-averse people who don’t like playing high-variance slot games, for example, because they want a long session, but that’s just one area where I think people don’t focus on it enough. Other than that, it’s just branding elements that drive traffic.”
 
Within the presentation, Turner spoke of the importance of affiliates creating strong brand names on top of driving traffic to operators.
 
He said: “I think there are a lot of examples in sports betting where affiliates have built genuine brands. There are probably only a couple of examples in casino, with AskGamblers being the most obvious one. I think there’s a real opportunity for people to not only drive lots of traffic to casinos, but also to build a genuine brand that has unique features.
 
“Google are very much rewarding brands for being brands now as opposed to anything else.”
 
RELATED TAGS: Online | Industry | Casino | Affiliate
DISCUSS THIS ARTICLE
IN-DEPTH 30 January 2020
CEO Special 2020: BetConstruct/VBet - The long game
READ MORE

PREMIUM CONNECTIONS
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...