2020_19_newgioco.png
2020_19_newgioco.png
2020_19_newgioco.png

Better Collective acquires RotoGrinders, plans “largest US sports betting affiliate”

By Tim Poole

Better Collective has acquired 60% of RotoGrinders’ total shares for $21m, with a view to acquiring the remaining 40% between 2022 and 2024.

The Nashville-based network includes sports betting and daily fantasy sports (DFS) sites such as rotogrinders.com, sportshandle.com and usbets.com, aiming to become "the largest US sports betting affiliate."

In 2015, RotoGrinders forums included details of the DFS insider trading controversy involving DraftKings and FanDuel.

Affiliate Better Collective, which generated $16.6m in Q1 revenue, has cited RotoGrinders’ 2018 revenue of over $8m as proof of its strong position within the US online gaming market.

RotoGrinders revenue for 2019 is expected to exceed $10m.

Better Collective CEO Jesper Søgaard said: "We have assessed various acquisition opportunities, searching for access to strong products and dedicated people with insight into this market.

"We strongly believe we’ve found exactly that in RotoGrinders, where we see a strong and dedicated management team and talented employees."

Calvin Spears, RotoGrinders CEO and Co-Founder, said: "Joining the Better Collective group will help us fully realise the potential we've created with the RotoGrinders network.

"Our combined goal is to be the largest US sports betting affiliate and we're in a great position to make it happen."


NEWS SPONSOR
2020_19_blexr.gif

More News

As I've written before on Gambling Insider, I will always defend the right to gamble, but I can't defend the indefensible. I wrote to that effect nine months ago...




The show must go on

It’s five to three on a Saturday afternoon. The thrill, the anticipation of how your team will perform over the next 90 minutes peaks. Will your beloved boys in blue take...