Online suppliers hoping to recreate the immersive experience of land-based slots must dedicate themselves to a high standard of commercial and technical probity, according to Yossi Barzely, Chief Business Development Officer at Pragmatic Play.
Barzely told Gambling Insider: "There are several aspects crucial to land-based slot gameplay which must be adequately translated for players to get the most out of the online experience; the look and feel of a land-based slot must be mirrored closely.
"A central factor is ensuring no animation on the screen goes to waste. Land-based players anticipate every movement of the reels and sound effect will provide them with crucial feedback as to how they have won, or how they might go on to win in future."
However, the Pragmatic Play exec believes the online slot industry does hold competitive advantages over the land-based vertical.
Barzely said: "Giving game developers far more scope to innovate around land-based sensibilities and adapt to any shifts in player tastes; delivering an experience at once both fresh and familiar to players accustomed to playing on terminals. It is here where online has the edge."
Barzely was speaking to Gambling Insider magazine for the Big Question section of the July/August edition.
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