Sportradar announces NFL partnership expansion

By Owain Flanders

Sportradar has signed a multi-year extension to its partnership with the NFL.

The partnership has existed since 2015, when Sportradar became the NFL’s exclusive distributor of play-by-play data.

Through the new partnership, Sportradar will provide NFL data to sports betting operators in the US and abroad, also acquiring the right to distribute audio-visual game feeds for sportbooks in select international markets.

Carsten Koerl, CEO of Sportradar, said: “We are ideally positioned to support the NFL in providing innovative products to enhance the way fans experience the game and help maintain the continued integrity of the NFL competition.”

Sportradar has already agreed similar partnerships with the NBA and MLB.

The integrity fee debate is still an ongoing issue for some of the other North American major leagues, which could see operators charged a percentage of sports betting handle.

Earlier this year, a Sports Handle article claimed Sportradar had pushed operators for a “royalty fee” on the NBA and MLB’s behalf.

Boyd Gaming CEO Keith Smith has exclusively told Gambling Insider he is "offended" by the idea of integrity fees.

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