Football Index will remove its logo from the Nottingham Forest shirt for the club’s English Championship football clash with Derby County this weekend.
Replacing the sponsor's logo will be a responsible gambling message promoting Responsible Gambling Week, which runs from 7-13 November.
Responsible Gambling Week is now in its third year and Football Index will show its support through the gesture, as well as already having sent related push notifications to its players.
Mike Bohan, Football Index Marketing Director, said: "We’re delighted to show our backing for Responsible Gambling Week.
"Gambling responsibly is key to our platform so raising awareness and triggering conversations on how to keep betting fun and safe is a huge priority of ours.
"We hope our support resonates with the wider public in promoting safe and responsible gambling."