Adrian Marsh was due to become the operator’s new CFO, replacing Ruth Prior, but recently re-evaluated his position due to the coronavirus pandemic and decided to remain with DS Smith.
William Hill has announced Matt Ashley will now take up the role instead, being appointed Executive Director, as well as CFO, on 6 April.
He joins from National Express and possesses 20 years of financial experience.
Meanwhile, Stephen Parry will join William Hill’s Executive Committee as COO later this year.
Parry moves from Flutter Entertainment, where he led the integration arising from the Flutter – Stars Group transaction as Integration Director.
CEO Ulrik Bengtsson said: “These two key appointments reinforce our focus on building a high-calibre team.
“Matt and Stephen bring significant strengths to the company. Matt has a wealth of international financial and US experience as well as being an experienced CFO of a FTSE 250-listed company.
“Stephen comes with a first-class track record of driving digital change, operational focus and customer experience in senior roles at Vodafone and Flutter. I look forward to welcoming them both to William Hill.”
