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LeoVegas migrates UK brands onto in-house platform

By Owain Flanders

LeoVegas has migrated 12 of its UK brands onto its own in-house platform.

The operator’s UK brands, which fall under the collective name Rocket X, have been migrated from a third-party platform solution and will now be run on LeoVegas’ proprietary technical platform.

The brands include 21.co.uk, Bet UK and Pink Casino among others.

According to LeoVegas, the switch now means the operator has full control over its technology, reducing the complexity of daily operations.

Gustaf Hagman, LeoVegas CEO, said: “This is a milestone for the entire group, but above all for our technology organisation and all of our employees who work in the UK market.

“I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home.

“It shows that our culture of empowered and determined employees is a competitive advantage.

“The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform.”

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