Why a Player-Centric Payments Approach is The Key to Winning in Online Gaming

To win in the US online gaming market, operators can’t solely rely on ad spend and promotions to build long-term customer value. While these approaches can attract new players and give them a reason to give your app a chance, you need to develop better payment experiences to keep money moving through your platform. It’s true that a better payment experience alone may not bring new players in; but a poor one will certainly cause frustration an...