Betting companies ramp up influencer marketing before Euros

In the build up to this summer’s Euro 2016 Championship operator’s marketing departments have unsurprisingly been working overtime in the scrap to acquire and retain punters for the duration of the tournament. With so many betting companies involved and with a raft of new customers, the competition to get the attention of regular and seasonal bettors is intense. Bonuses and odds enhancers are key tactics in the acquisition scramble, but equal...