Intelligent Payments has launched its new 3D-Secure Optimised for Mobile service with online operator Betfred.com.
The payment processing firm describes 3D-Secure as an "industry difficulty for mobile and tablet devices" and state that, up until now, most merchants have avoided it due to "poor adaptability of the 3D-Secure page to mobile devices and a low cost benefit in comparison to not using 3D-Secure".
The firm adds: "3D-Secure has become much more important from March 2015 as Visa’s new UK Domestic interchange rates now have a difference between secure and non-secure of 10 pence per transaction, as opposed to 0.5 pence prior to 1 March 2015."
Reacting to the deal, Intelligent Payments CEO Conor Quirke said: "We are delighted to be the first payment provider to perfect 3D Secure for mobile and that one of our flagship customers, Betfred, are one of the first merchants to go live with this service”
Rakesh Chablani, MD of Petfre (Gibraltar) Ltd T/A Betfred.com commented: “Intelligent Payments have been a great partner for Betfred over the years and this type of innovation allows us to continue to grow while generating significant cost savings."