Under the terms of the multi-year agreement, Sports IQ will become the exclusive provider of US sports player-props markets to Sporting Solutions, for onward use by their portfolio of B2B and B2C sports betting partners. These products will be offered to customers for both pre-game and live betting experiences, covering an unrivalled range of events from the US sporting calendar, including all NFL, NBA, MLB and NHL games.
Andy Wright, CEO at Sporting Solutions, said: “Sporting Solutions are excited to partner with Sports IQ who like ourselves use cutting-edge technology to provide innovative products and services to the betting and gaming industry. We look forward to working together and extending the reach of player props markets to existing and new customers.
“This partnership will accelerate our strategy to provide the North American Market with our market leading expertise in trading and risk management services, in addition to us building upon our recent successful managed service integrations with Ontario and Alberta.”
Sporting Solutions, now part of the FDJ group, counts many Tier 1 global sportsbooks as customers and partners. Alongside servicing the UK and European markets, Sporting Solutions have made considerable progress within North America and recently announced deals in Canada, with agreements with both Ontario Lottery and Gaming Corporation (OLG) and Alberta Gaming, Liquor and Cannabis Commission (AGLC).
Omer Dor, CEO at Sports IQ, said: “Sporting Solutions has an exceptional reputation in the global gaming industry. We’re delighted to attach our names to theirs and power their continued growth with innovative product lines. With the recent announcements of the OLG and AGLC as clients of Sporting Solution, it’s particularly exciting for us to be able to support operators in our very own backyard here in Canada.”
Founded in 2018 by a group of sports betting industry veterans, Sports IQ have developed proprietary technology to power the new breed of regulated North American and global sportsbooks. Central to these products are Sports IQ’s industry-leading live player props, which allow end-users to bet on almost every conceivable action within a game.
The announcement comes on the back of several recent deals with Betway, BetClic, IGT and a recent $7M seed funding from high profile investors.
