However, the rebrand goes beyond the updated cosmetics of the business. The new branding represents MiFinity’s core values and ambitions of the company to be a market leader in the online payments space and be at the forefront of payments within the iGaming industry.
Paul Kavanagh, CEO of MiFinity, commented, “MiFinity has made significant inroads in the online payments and iGaming space in the last 18 months. As such, our brand refresh reflects our maturity and ambition. MiFinity’s eWallet is the ‘eWallet with infinite possibilities’ a sentiment that the team at MiFinity believes embraces the brand and one that our merchants and customers will get behind. 2022 will be a big year for MiFinity, and the rebrand sets the tone for our continued success.”
The new brand identity comes from a hugely successful 2021 MiFinity, recording a 1,300% growth in transactions, launching on more than 300 iGaming operator brands, and expanding their coverage into several new regions. 2021 also saw the launch of the popular MiFinity eVoucher, a single-use pre-paid voucher, and the MiFinity Virtual IBAN, which allows its customers to transfer funds from any IBAN-enabled bank account to their eWallet with zero fees.
About MiFinity
MiFinity, a global payments provider, offers a range of cost-effective and efficient end-to-end payment solutions. It has a growing network of international partner relationships and a best-in-class, highly secure and regulated technology platform.
MiFinity’s online eWallet targets the online gaming, travel and eCommerce sectors. It is a fast, simple, and secure way for customers to perform transactions with multiple local payment options in different currencies. As a result, MiFinity is evolving into a true ‘omnichannel’ payment provider to the global online payment market.
MiFinity UK Limited (Registration Ref.900090) and Mifinity Malta Limited (Registration Ref. C64824), trading as MiFinity for the issuing of electronic money are duly authorised and regulated by UK Financial Conduct Authority (FCA) and Malta Financial Services Authority, respectively (MFSA).
