BGT expands deal with Betfred

(Best Gaming Technology) has today announced that it is delighted to have agreed the supply of an additional 650 state of the art widescreen Novomatic terminals along with its proprietary market leading sportsbook software to Betfred as part of the recent Ladbrokes/Coral sale of shops.

Confirming the agreement, Mark Stebbings, Managing Director of Betfred Retail commented: “Following our acquisition of the Coral/Ladbrokes shops, we wanted to ensure that our customers received the best possible product and service. To this extent I am very happy to confirm that we are extending our deployment of the BGT product across all of our new estate and will have an SSBT estate of over 2,000 machines.

"Furthermore, we wanted to ensure our customer proposition was always relevant and current. To that extent, extending our widescreen Novomatic terminals estate will give us a genuine point of differentiation in relation to hardware and content provision. Align this with BGT’s ability to constantly evolve their product proposition, it was an easy decision to make.”

BGT’s UK Managing Director John Pettit said: "We are delighted that Betfred have decided to extend their relationship with BGT with the deployment of our product across all of their new shop estate. It underlines the importance and appeal to customers of our product in a betting shop.

"This will also deliver a significant SSBT footprint across Betfred’s estate and underlines the importance of the partnership as we move forward.”