Greentube enters Italy with GVC

Greentube, the NOVOMATIC Interactive division, has today announced its recent successful launch with GVC Holdings in Italy. Since signing a content deal with GVC in February last year, the partnership has gone from strength to strength and has now been extended for the Italian market.

Greentube enters Italy with GVC

The game selection includes NOVOMATIC classics such as Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe and Sizzling Hot™ deluxe, as well as popular titles like Apollo God of the Sun™, Faust™ and Golden Sevens™. Developed across its SDK and Open Platform Solutions, Greentube’s growing game selection from the in-house studios as well as third-party providers, is offered to B2B partners via the NRGS (Novo Remote Gaming System) platform.

Michael Bauer, CFO/CGO Greentube, commented: “We are thrilled to announce our first customer in Italy by expanding our partnership with GVC. Our games are particularly strong in the Italian land-based market and we are therefore very happy to open our portfolio to Italian customers online.”

Liron Snir, GVC’s Chief Product Officer, added: “We are continuously looking to improve our customer offer in regulated markets around the world. NOVOMATIC’s games portfolio has already provided a big hit with our customers in other international markets and it’s exciting that our Italian customers will now get to enjoy them too.”

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Caroline Byrne
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Caroline Byrne is a London-based journalist and writer with experience in editing, online research, content strategy and financial reporting. She has contributed editorial content and industry insight that supports professional audiences in understanding key developments across the gambling, gaming and iGaming sectors.
Her work spans news analysis, feature writing and strategic content development, reflecting strong skills in storytelling, and subject-matter awareness.

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