Leading online betting company 1xBet officially announced its partnership with Confédération Africaine de Football (CAF).
CAF’s events throughout Africa will now be sponsored by 1xBet. Heading the list is CAF's showcase, the Total Africa Cup of Nations. However, the sponsorship will also include Club tournaments, namely the Total CAF Champions League, Total CAF Confederation Cup and Total CAF Super Cup.
CAF’s official digital platforms will now feature 1xBet prominently. This, together with a presence at all official stadiums in the competition gives 1xBet premium exposure.
The CAF website and social media will serve as a symbiotic platform for the 1xBet brand. Further advertising will be seen on LED panels, in the interview areas, on the reserve benches and 3d carpet.
1xBet expressed enthusiasm about the partnership and their role in supporting football in the region: "CAF is engaged in the support and development of international football on the African continent and we are very excited and proud that our cooperation with CAF has started."
CAF President Ahmad Ahmad sung the praises of 1xBet as "a fast-growing company" which "has changed the image of online betting".He further stated, "This simple and user-friendly platform will help raise the profile of African teams and especially clubs outside the continent."
Founded in 2007, 1xBet has made a global impact on the international betting industry. Recently recognised with the SBC award for Rising Star in Sports Betting Innovation, 1xBet is one of the fastest growing betting brands worldwide.
1xBet also has the distinction of offering the widest array of pre-match and live markets. With over 250 payment solutions globally and customer support in more than 30 languages, 1xBet is well poised for further expansion.
The 1xBet website offers players casino, slots and live casino games from award-winning providers. 1xBet has also created many successful white label solutions together with unique products catering to specific betting operators. They also boast a thriving affiliate programme. 1xBet encourages responsible gambling.
Founded in 1957, The Confédération Africaine de Football is the governing body of African Football. From the initial founding members of Egypt, Ethiopia and South Africa, the organization has expanded to its current member total of 54 African countries. Cairo, Egypt serves as the location for the CAF Head Office.
CAF's main objective has always been the development of football in the region. This includes all forms of the sport, whether it be men's football, women's football, youth football, futsal or beach soccer - each is an equal priority. CAF has many tournaments, including the Confederation Cup and the Total CAF Champions League. It is, however, the Total Africa Cup of Nations which is their flagship. 2019 marks exciting changes to the event, with 24 teams selected to compete. CAF is also committed to the development of Africa and has chosen as its current theme is one of social responsibility - namely education. For more information, visit www.cafonline.com and @CAF_Online.