Published
Industry

New CEO Jeff Letlat's ambitious plan for Boss Gaming

“Fresh approach, innovative, breaking stereotypes, impressive”– this is how the new CEO of Boss Gaming Solutions – Jeff Letlat sees the company in the nearest future. But these words have already connoted with Letlat himself, who successfully managed over 500 employees across more than 20 countries of the world from Europe to Africa, and now taking care of Boss Gaming’s professional success.     

BossCEO

Jeff Letlat has an ambitious plan and strong strategy to unlock the great potential of Boss Gaming Solutions and become number one in the industry.

Jeff was sure that one of the primary points for the professional growth of Boss Gaming Solutions is customer centricity, which means to put customers first and offer them a great experience on every stage.

Another cornerstone for Boss.GS brand values is Responsible Gaming. Been deeply concerned about it, the new CEO is planning to pay great attention to provide a safe gaming experience to customers in order to avoid possible adverse consequences from gambling.

At the same time Jeff Letlat knows how to strike a balance between responsible gambling and driving revenue. On one hand it’s important to motivate players to stay tuned by using gamification, special bonus systems and promotions. On the other hand, to identify a player who is at risk of harm and interacting with them to reduce the risk - is essential.   

One of the main aims of the new CEO is to break stereotypes about social dangers of gambling and make it responsible and friendly form of entertainment by implementing new mechanics and technologies.

“One of the most necessary things is to set big goals that inspire and motivate the team. And to make Boss Gaming Solutions a recognizable and admired brand in the gambling industry is one of them, isn’t it?” – said Jeff.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...