888 Holdings, one of the world's leading gambling and entertainment solutions providers, has agreed a deal with Pragmatic Play, a leading content provider to the gaming industry, to launch its slot and live casino content on 888casino.
Pragmatic's growing portfolio of live casino content will appear on 888casino for the first time, featuring land-based favourites such as Blackjack, Roulette and Baccarat, Pragmatic's speed variants and a wide range of new products in the pipeline. The integration of both live casino and slots from the Pragmatic will enhance 888's engaging online content and will serve as an important foundation for collaboration in the future.
Additionally, 888casino has transitioned to Pragmatic Play's native API, after previous success with the supplier's video slot games. Players will now have direct access to Pragmatic's impressive slots portfolio, with recent release Pyramid King joining the company's offering of premium titles.
Pragmatic currently produces up to four new slot titles a month, as well as delivering live casino and bingo products through its multi-vertical offering. The company's entire portfolio is available through a single API integration.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: "888casino has a reputation as one of the most exciting operators in the market and we are delighted to be able to take both our slot and live casino products live with them through direct integration. We are committed to effective collaboration with leading operators in regulated territories across the globe and this deal is another step on our journey.
Guy Cohen, SVP of B2C at 888, said: "The Pragmatic Play multi-product portfolio is impressive and we are thrilled to offer their content through this direct integration.
"Our partnership with Pragmatic is another boost to the wealth of content available on 888casino and we are particularly excited to further strengthen the live casino experience on offer for our players.