Unibet, part of Kindred Group, is the main partner to SEF, with the training coming as part of the sponsorship agreement for the two Swedish leagues, Allsvenskan and Superettan.
The training will begin after the current season has ended, with the Integrity Officer of each club ensuring that the training is carried out. All 32 male football clubs in the Allsvenskan and Superettan leagues will take part.
“During our partnership with Swedish Elite Football (SEF), we have made several efforts to fight match-fixing and harmful gambling,” said Philip Lagström, Country Manager Unibet Sweden. “This training is only one example of the work we do with SEF and we will continue our great efforts throughout the contract period.
“For us, it is very important to share and contribute our knowledge through this sponsorship. Unibet wants a sustainable gambling industry and our ambition is to reach zero percent revenue derived from harmful gambling by 2023.”
The training follows the match-fixing course that was carried out earlier this year. It is part of Kindred’s sustainability strategy, and is a key element of its partnership with SEF.
Anders Wikström, League Integrity Officer at Swedish Elite Football, commented: “For some individuals, in society as well as within the athletic environment, gambling can, unfortunately, become a problem. Together with our partner Unibet, we want to take responsibility and offer an additional responsible gambling tool through this training.
“The online training contains a self-assessment where by answering certain questions, you get insight into your current gambling behaviour. Something that we see as a very important measure. The training also contains contact information for those who feel that they might be in a harmful situation, which provides us with reassurance.”
