The suspension will last until the Commission is satisfied that Lebom has integrated the self-exclusion programme, which it made compulsory for all gambling companies in 2020.
Commenting on the suspension, Kay Roberts, Executive Director of Operations, said: “Gamstop provides a crucial service for people who feel they are suffering gambling harm. It is simply unacceptable for any online operator to fail to integrate with the scheme.”
While Lebom is suspended, the Commission has told the business it expects it to continue to treat customers fairly and keeping them informed of any developments within the firm.
Furthermore, the Commission has also launched a review of Lebom’s licence under section 116 of the Gambling Act 2005.
Last year, Gambling Insider exclusively spoke to Lebom’s co-founder Guy Phillips about its new betting model that concentrates on private groups competing against each other; rather than the traditional sportsbook system.
Hopes were high during the conversation then; they may have faded a little with this licence suspension – which Lebom will hope can be resolved quickly.
On face value, Lebom’s failure appears to be a breakdown of due diligence, which is a key issue for all gambling start-up businesses, subjected to regulations by the Gambling Commission in the UK that can lead to the entire business failing.
This is a subject Gambling Insider recently explored in our November/December edition of the magazine – which will be available online and with print copies available worldwide and distributed at SiGMA.