Playmaker Capital and the NBA agree LatAm deal

Playmaker Capital has announced a new partnership with the NBA, which will see NBA highlights feature on Playmaker’s Futbol Sites' social media in select LatAm countries.

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For fans of the NBA in Argentina, Chile, Bolivia, Colombia, Paraguay, Peru, Ecuador, Uruguay and Venezuela, the NBA will now showcase its highlights on Futbol sites’ Facebook, Twitter and YouTube channels – which include Bolavip, Cracks, Varsky Sports and RedGol.

Furthermore, LatAm fans will also be able to subscribe to the NBA league pass – a subscription service that will see fans receive access to the entire season of games in high-definition with live stats, multiple watching options and alternate audio.

The news comes days after Second Spectrum revealed it had agreed a multi-year partnership with the NBA to develop a new technology platform.

The Genius Sports-owned company has been named as an Official NBA League Pass Augmentation Provider and an Official NBA Team Basketball Analytics Provider, with Mark Locke, CEO of Genius Sports, saying of the deal: “As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations.

“We’re thrilled to expand our long-term partnership with the NBA. We are proud that the NBA shares our vision that Dragon can solve the technology challenges of the future.”

Meanwhile, the NBA also recently became part of the American Gaming Association’s ‘Have A Game Plan’ initiative, which aims to educate basketball fans on responsible sports wagering practices by providing turnkey solutions to the basketball league’s 30 teams.


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